Strategic Approaches

Fundamental Mission

Rey Fort management - as one of the most successful construction designers and builders in the south of Tehran, particularly Rey City- has attempted to maximize its considerable potentials in constructing high-quality residential, business and commercial buildings with the same standards of buildings in the north of the city. It aims to assume the role of a powerful, progressive company by filling the void of high-quality tourism and business/ office buildings and by performing professional and progressive projects.

In all, Rey Fort focuses on providing premium and distinctive services.

Beliefs, Values and Approaches 

1. Trying to put into use ingenious and forward-looking strategies in all areas of expertise which is the result of intellectual analysis, innovation, and intelligent thinking of Rey Fort’s managers and personnel based on visitors’ and customer’s needs and benefits as well as Rey’s residents’ hidden potentials.
2. Helping expand Rey Fort’s capacity of human resources and recognize key opportunities which are results of both domestic and foreign tourists’ and Rey’s residents hidden and obvious needs and also certain deficiencies in meeting these needs
3. Earning special and notable fame, trust and credit for the company among people in general and tourists, customers and shareholders in particular
4. Acting as a full-service, private sector company with the purpose of solving customers’ problems and offering new and insightful solutions based on a deep and accurate attention to Rey’s historical background.
5. Goodwill and honesty in dealing with customers forms the very core of Rey Fort’s brand.
6. Respecting domestic and international rules
7. Focusing on establishing a professional and modern center- named International Trade Center- to facilitate international interactions in the fields of tourism, commerce and religion (pilgrimage) due to the hidden potentials of Rey City and the need to organize such activities necessitate this establishment. To do this, we take heed of the remarkable efforts that Iran’s government and its neighbors have made to expand interaction among the nations in the region.

Commitments

We are fully committed to: 

1. God

We, on principle, believe that by reliance on the Almighty, our powers and capabilities are augmented. With His underpinning, and our own self-confidence and self-esteem, and through patience and perseverance, we will overcome obstacles and challenges, make the impossible come true, and achieve our goals.

2. Society

We wish to do our part in providing social welfare through construction of this complex that is based on international standards and guaranteed quality of offered services. We would like to play a part in economic boom by creating jobs and added value.

3. Our Motherland

We strongly emphasize on our attachment to our homeland, Iran. Our several-thousand-year-old civilization, cultural heritage and history act as powerful bases to support this attachment. Therefore, the pursuit of national interest is a priority in our orientation and programs. We are also responsible to our shareholders, customers, staff, and any real or legal person who do any form of business with Rey Fort.

Commitment to Principles of Sustainable Development

We are committed to the principles of sustainable development and seek its actualization through the following categories.

1. Economical tenets

• When necessary, hiring contractors to execute projects that fit their capabilities (outsourcing)
• Undertaking to execute projects according to approved plans
• Attracting the cooperation of business partners (domestic or foreign)
• Earning a reasonable profit for the corporation and customers

2. The Environment

We explicitly declare our fondness for the environment and try actively in minimizing any role we might have in environmental degradation.

3. Social matters

We know ourselves as part of the society so we constantly attempt to improve people’s standard of living by finding appropriate methods and employing skillful workforce. We will also try to develop new sources of revenue to expand charitable activities.

4. Following Principles of Modern Management

We will endeavor to implement organized approaches in our corporation. Such approaches ought to be able to observe and assess results, reward operations that influence the optimization process positively, make necessary and timely changes in a way that always responds to customers’ needs rapidly and assist us in managing our resources efficiently.

 The branding and advertising huge project of Ray Fort collection has been ‎done with the management and design of Dr. Ahmed Mirabi